WILSON MARINE ACHIEVES CERTIFICATION FOR
OPERATIONAL EXCELLENCE FROM BRUNSWICK
Brighton, MI, June 1st, 2011 Wilson Marine announced today that it has been awarded Certified Brunswick Five Star Dealer status from Brunswick Corporation, the world's leading manufacturer of recreational boats and marine engines. The Brunswick dealer certification program is the most comprehensive independent dealer certification program in the marine industry. As such, Brunswick believes that boaters can expect a superior boating experience from certified dealers such as Wilson Marine.
"We are very proud to have earned the Brunswick Five Star Dealer status," says Ron Wilson, owner, Wilson Marine." We have a long history of serving our customers' passion for boating by continually exceeding expectations. Qualifying for Brunswick's leading dealer certification program confirms our ongoing commitment to serve our customers at a higher level. Our goal is to make each boat ownership experience so memorable that we build a partnership for life."
The Brunswick Dealer Certification program sets a new standard for customer satisfaction. It requires dealers seeking certification to meet comprehensive requirements that are based on the latest best dealer practices from Brunswick and its leading marine dealers nationwide. The program also includes industry requirements and the Marine Five Star Dealer Certification sponsored by both the National Marine Manufacturers Association (NMMA) and the Marine Retailers Association of America (MRAA).
"Our Brunswick certified dealers are the best of the best, consistently outperforming the market in all facets of the customer experience," said Brunswick Chairman and Chief Executive Officer Dustan E. McCoy." By continually applying the latest and most successful business practices, our certified dealers are able to offer our brand's owners a superior boating experience today and in the future."
The Brunswick certification program provides operational processes and criteria designed to maintain continuous improvement in customer service across all dealer departments. The program ensures excellence through measurement of the quality of a dealer's sales process, its facilities, after-sale-follow-up, service and parts department as well as overall employee and customer satisfaction levels. Compliance is independently verified and dealers are evaluated every year to make sure they continue to meet program requirements.
"Our goal at Brunswick is to empower our dealers to be the best," said Andrew E. Graves, Brunswick Boat Group president." Brunswick certified dealers are proven dealerships that offer superior product, service and support. We congratulate Wilson Marine on their outstanding operation and their ability to consistently meet and exceed customer expectations."
The Five Star Dealer certification is Brunswick's foundation distinction for dealers, reserved for those dealers who meet Brunswick's higher standards of operational excellence. To qualify, dealers must pass over 80 best practice requirements across every area of their business. The result is an ownership experience that customers can truly rely on.
"We are dedicated to provide our customers with a consistently superior experience every time they visit our dealership," said Brad Wilson in Business Development at Wilson Marine. Customers will know when they see the Brunswick and industry dealer certification logos in the window that we care about their boating experience and that we stand behind them as they head out on the water."
About Wilson Marine
Wilson Marine is centrally located with 4 sales outlets in Brighton, Howell, Commerce Township and Harrison Township and the world's largest service complex in Howell. In business since 1949 Wilson Marine has been family owned and operated to provide their customers with superior service in a family atmosphere and boasting the largest selection of boats in Michigan. We proudly represent Bayliner, Crownline and Glastron Sport boats and Cruisers, Bennington, Harris Flotebote, Suncruiser, and Apex- Gill Getter Pontoons, and Trophy, Crestliner, Lowe and Smoker Craft Fishing Boats.
Headquartered in Lake Forest, Ill., Brunswick Corporation endeavors to instill "Genuine Ingenuity"(TM) in all its leading consumer brands, including Mercury and Mariner outboard engines; Mercury MerCruiser sterndrives and inboard engines; MotorGuide trolling motors; Attwood marine parts and accessories; Land 'N' Sea, Kellogg Marine, and Diversified Marine parts and accessories distributors; Arvor, Bayliner, Boston Whaler, Cabo Yachts, Crestliner, Cypress Cay, Harris FloteBote, Hatteras, Lowe, Lund, Meridian, Princecraft, Quicksilver, Rayglass, Sea Ray, Sealine, Suncruiser, Triton Aluminum, Trophy, Uttern and Valiant boats; Life Fitness and Hammer Strength fitness equipment; Brunswick bowling centers, equipment and consumer products; Brunswick billiards tables and foosball tables. For more information, visit http://www.brunswick.com.